Campaign Results
90%
Reduction in Cost Per Lead (CPL)
60+
Locations Managed & Optimized
$35
New Optimized CPL (from $150)
The Challenge
The client was struggling with an unsustainably high Cost Per Lead (CPL) of $150, which limited their ability to scale across multiple franchise locations. They needed a more efficient way to drive enrollments via Google and Meta Ads while maintaining a consistent brand presence across 60 different locations.
Our Solution
Clicktecs implemented a hyper-local PPC strategy across 60 locations, utilizing both Google Search and Meta Ads. We restructured the ad accounts to focus on high-intent keywords, optimized landing pages for better conversion, and utilized advanced audience targeting on Meta to reach parents. Continuous A/B testing and bid management were used to aggressively drive down the acquisition costs.